OJAS STUDIO
OJAS Studio was PepsiCo’s first ever yoga and ayurveda brand. I was proud to lead this effort from strategy, to packaging design, recipe development, to web design, much of the content was even shot in my own home. This was a labor of love.
MY CONTRIBUTION
CREATIVE DIRECTION, PACKAGING DESIGN, BRANDING, STRATEGY, SHOOT DIRECTION, WARDROBE + WEB DESIGN
OJAS STUDIO PACKAGING
Designing the packaging and branding from ideation to production was exciting as this was the very first high speed innovation of it’s kind for the company. And so unlike the rest of the portfolio.
OJAS STUDIO BRAND STRATEGY
What is Ayurveda?
Ayurveda is one of the world's oldest holistic healing systems. It was developed more than 3,000 years ago in India, and is the sister science of yoga.
It is devoted to balancing the three energies of the body, called doshas–Vata (air), Pitta (fire) and Kapha (earth)–to unlock a healthier, happier and more well-rounded state of being.
We are looking to bring this ancient wisdom to the modern yogi.
OJAS STUDIO ONLINE + SOCIAL
We crafted a quiz to make Ayurveda quickly accessible to anyone - to see which balance of the three doshas each individual is and what recipe might best suit them based on this. Along with a social media look and feel.
OJAS STUDIO BEHIND THE SCENES + PR
A fast paced, scrappy, all hands on deck shoot to craft the world of Ojas and bring a touch of ayurveda to our modern lives.
